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October 2020

iMediaAudiences Sees Record Level of Traffic on News Sites: IAB Study Shows Brands Should Advertise on News

2020-10-19T19:48:07+00:00
It’s an advantageous time for direct advertisers and programmatic advertisers to work with iMedia to access the Infolinks news partner sites.”

— Bob Regular

HARVARD, MA, USA, October 14, 2020 /EINPresswire.com/ — iMediaAudiences Sees Record Level of Traffic and Engagement on News Sites: IAB study shows consumers appreciate brands more when they advertise in the news.

iMediaAudiences, which represents the largest online national news affiliate network and is a leader in outsourced digital media sales and ad operations, has long held that advertising on local news helps brands gain credibility with both new and current clients, something a recent study by IAB in collaboration with Magid Research seems to affirm.

“iMedia has been representing digital news websites for over 10 years and we have never seen the level of reader, brand, and media engagement that we do today.” said iMedia President and Founder, Josh Iverson. See Youtube Video Here.

iMediaAudiences Sees Record Level of Traffic and Engagement on News Sites: IAB study shows consumers appreciate brands more when they advertise in the news.

“Online news is the new portal. Companies large and small should know that their customers are waking up and checking the news and they are going to sleep at night checking on the news,” Iverson continued. “There is a reason why Apple, Google, Facebook, and Snap are all investing heavily in traditional news media. iMediaAudiences can target sports content, home improvement any keywords and any audience base for our advertisers, but we have seen such amazing traffic from our leading news media clients, and now we know that advertisers who advertise tastefully on news can win some of that trust.”

CEO Bob Regular of Infolinks, an ad tech company that has 25,000 plus partner sites and over 2000 news sites, says “All key advertiser metrics are up. Ad visibility is up to 86%, ad engagement is at an all-time high. It’s an advantageous time for direct advertisers and programmatic advertisers to work with iMedia to access the Infolinks news partner sites.”

The study found that “advertising in the news is brand safe, increases trust, and drives consumers to take action.” according to a summary on the IAB website.

According to the study, consumers find brands that advertise in the news:
• 49% relevant to them
• 47% customer-focused
• 46% high quality

Consumers seeing brand advertisements on their favorite news outlets also:
• 45% are more likely to visit the brand’s website
• 43% would consider buying from the brand
• 39% are comfortable recommending the brand

On average, the study found that consumers follow 4 news sources and 7 in 10 consumers saw their news sources as trustworthy.

“Never has trusted news been more important in our society.” said David Cohen, Chief Executive Officer of study co-sponsor IAB. “While historically some brands have avoided news due to negative association concerns, the study found those concerns were unfounded.”

Today, iMediaAudiences reaches more news outlets in terms of sites than any other media entity. The company can help a local service provider, such as a doctor or lawyer, reach consumers in their local market by being on local news sites available through iMedia partnerships with CNN Newsource and Infolinks.

About iMediaAudiences:
iMediaAudiences.com offers premium media ad sales and ad operations outsourcing services to build brands, drive revenue, optimize ad ops, and provide end to end managed advertising and revenue services from campaign quality and success management to reporting and billing reconciliation. Our media clients include CNN Newsource, ThisOldHouse, Infolinks, and more. iMediaAudiences is a DBA of Iverson Media and Communications LLC. iMediaSalesTeam.com is #1 Platform for media sales pros representing major media firms and providing brands direct access to premium audiences. ReptideMedia.com is the #1 Platform for small businesses, podcasters, and others who need a dedicated marketing and social assistant who can easily plug into a top marketing and social media platforms.

MORE about iMediaAudiences.com Media Clients: https://imediaaudiences.com/media/

VIDEO FROM JOSHUA IVERSON regarding his thoughts on the IAB study: https://youtu.be/wbTVXtI1LmM

CONTACT INFO:
https://imediaaudiences.com/contact/
PR MANAGER
assistant@imediaaudiences.com 617-383-9900

Joshua Iverson
iMediaAudiences
+1 617-383-9900
email us here
Visit us on social media:
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iMediaAudiences Sees Record Level of Traffic on News Sites: IAB study shows brands win trust when they advertise.

iMediaAudiences Sees Record Level of Traffic on News Sites: IAB Study Shows Brands Should Advertise on News2020-10-19T19:48:07+00:00

iMediaAudiences, a long-time leader for outsourced digital media sales and ad operations welcomes new executives to Ad Ops Advisory Board

2020-10-19T19:40:58+00:00

HARVARD, Mass., Sept. 30, 2020 (SEND2PRESS NEWSWIRE) — iMediaAudiences (iMA) announces the appointment of Ad Operations Expert Advisory Board members: Tami DeLeeuw, Senior Manager of Advertising Operations at Ancestry.com Operations Inc. and Lee Pallotta, VP of Ad Operations at Monster Worldwide, Inc.

iMediaAudiences established the Ad Operations Expert Advisory Board

Expert advisory board members provide industry expertise to ensure iMA remains on the cutting edge of ad operations and managed services and offer solutions for top websites and media clients. iMA President and Founder, Josh Iverson, referred to DeLeeuw, and Pallotta as “ad ops all-stars who we are very fortunate to have on our advisory team.”

He added, “Their input and unique perspectives will be an invaluable contribution in shaping the ad ops services we offer to help media companies be more productive with less through outsourcing and automation. As executives of companies leading in their respective spaces, iMA Ad Operations Expert Advisory Board members will ask us tough questions and represent the voice of the customer to ensure our service offer is lockstep with the solutions clients are seeking.”

Board member Lee Pallotta brings over 15 years of experience in online publisher advertising to iMA. He has previously directed key ad tech transitions and global ad server migrations and currently manages day-to-day media operations across Monster.com, Military.com, Fastweb.com and FinAid.org.

When asked about his new board position at iMA, Pallotta was excited, noting, “I look forward to helping iMedia continue to build its services in the ad sales and ad operations spaces, at a time when online advertising is evolving in an unprecedented manner. I see great opportunity for advertisers, publishers, and ad tech partners to develop their businesses in response to this changing landscape, and I am happy to provide my perspective to iMedia as a member of their Expert Advisory Board.”

Board member Tami DeLeeuw brings over 14 years of advertising operations expertise to iMA as well as her experience from her current role managing ad ops for several owned publishers and ad platforms at Ancestry.com. Her previous work with iMA and her personal experience in keeping up with industry trends fueled her excitement “to be a part of what iMedia is building.” Said DeLeeuw, “I’ve worked with iMedia for a long time and have appreciated their team’s efforts to meet my needs over the years with the media brands I’ve ran ad operations and digital marketing for. I’ve attended so many conferences and seen a lot and enterprise publishers really need help to stay on top of what’s next.”

About iMediaAudiences:

iMediaAudiences.com offers premium media ad sales and ad operations outsourcing services to build brands, drive revenue, optimize ad ops, and provide end to end managed advertising and revenue services from campaign quality and success management to reporting and billing reconciliation. Our media clients include CNN Newsource, ThisOldHouse, Infolinks, and more. iMediaAudiences is a DBA of Iverson Media and Communications LLC. iMediaSalesTeam.com is #1 Platform for media sales pros representing major media firms and providing brands direct access to premium audiences. ReptideMedia.com is the #1 Platform for small businesses, podcasters, and others who need a dedicated marketing and social assistant who can easily plug into a top marketing and social media platforms.

MORE about iMediaAudiences.com services: https://imediaaudiences.com/managedsolutions/

FULL BIOS on iMediaAudiences.com Ad Op Expert Advisory Board Members
https://imediaaudiences.com/ad-operations-advisory-board/

VIDEO FROM JOSHUA IVERSON welcoming new board members: https://youtu.be/qbu8xnbs10M

CONTACT INFO:
https://imediaaudiences.com/contact/
PR MANAGER, ASSISTANT MANAGER
assistant@imediaaudiences.com 617-383-9900

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0930s2p-imediaaudiences-300dpi.jpg

*Caption: iMediaAudiences established the Ad Operations Expert Advisory Board to better services our ad operations clients.

iMediaAudiences, a long-time leader for outsourced digital media sales and ad operations welcomes new executives to Ad Ops Advisory Board2020-10-19T19:40:58+00:00