Genealogical technology has helped answer questions we have about our past and has helped inspire a more holistic vision of human heritage. As of 2018, there are more resources than ever to help discover family origins and share compelling stories. We have reached a point where we can all be the genealogists of our family by spitting in a DNA test-tube and using the tools provided by Ancestry.com, MyHeritage, 23andMe, and Living DNA. These 4 talks from RootsTech 2018 highlight how modern genealogy is empowered by technology but still fueled by personal passion.

Company Introduction: iMediaAudiences is the advertising agency specializing in genealogy and the boomer demographic. Team members Josh Iverson, Sharon Edlefsen, and Claude Hulet attended RootsTech 2018.

Living DNA – Hanna Morden and David Nicholson

Living DNA launched in the UK in 2016 and their system of DNA analysis is an excited look at what is to come from DNA technology. They tell the story of how a woman who was abandoned as a child was able to identify her father using the DNA on a postage stamp.

https://www.rootstech.org/video/general-session-sponsor-2018-living-dna

The advancing your Genealogy Search with DNA – Anna Swayne

Step by step on how to use ancestry.com to find and identify your shared DNA matches. Creating your family tree and finding people you are related to from the millions of people using ancestry.com.

https://www.rootstech.org/video/advancing-your-genealogy-research-with-dna

Finding the Right DNA Test for You – Jim Brewster

So, what is “DNA” at this point? How do we read it, and how well do we read it? What is the difference between the x and y chromosomes when it comes tracing back your linage? This will be your guide to how much we know about DNA and how leading researchers analyze at its components.

https://www.rootstech.org/video/finding-the-right-dna-test-for-you

Reconstruct your Ancestors World with Google – Lisa Louise Cooke

The energy when Lisa Cooke asks “Are you ready to google?” tells you a lot about the rest of the talk. It is everything in practicality, but you need to bring your attention to the table. Even so, she does a great job keeping you engaged during an in-depth lesson about to how to effectively use google search when searching for genealogical information.

https://www.rootstech.org/video/reconstruct-your-ancestors-world-with-google

In-Browser VR

Though many marketers and designers are aware of the supposed revolution in digital media due to the commercial launch of VR devices, few realize the potential to create immersive VR experiences without the need for specialized hardware.

What do we mean?

iMedia now offers VR services that do not require the user to have a VR headset.

It is now affordable to use Virtual Reality technology such as 360-degree cameras and computer-generated graphics to give your digital content an unmatched customer experience. As of 2018, both Lowes and Walmart have conducted VR training programs for both customers and employees. VR continues to be an outstanding teaching and story conveyance tool for marketers and designers.

Before, some businesses had the budgeting edge to be early adopters. It is now practical and affordable to virtually provide a tour through a museum exhibit, a company story in rich detail, or an employee training program.

Mobile AR

On mobile, there are opportunities in the space of AR or Augmented Reality. iMedia is devoted to developing apps that engage users in finding information and creative content while they go about their day. Efforts by Nintendo with ‘Pokemon Go’ and more recently the New York Times have only begun to scratch the surface of potential AR applications.

Without hardware requirements and high costs, the only limit of VR and AR is imagination. There are opportunities for existing businesses as well as opportunities for brand new ventures.

Reach out to us, and let’s build something engaging.

Contact iMedia Audiences

Other Articles to Check out:

Lowe’s Extends Virtual Reality Training from Shoppers to Employees:

http://snip.ly/fq79u?utm_source=dlvr.it&utm_medium=twitter#https://www.mediapost.com/publications/article/314066/lowes-extends-virtual-reality-training-from-shopp.html

The NYT debuts its first augmented reality-enhanced story on iOS:

http://snip.ly/xwqxj?utm_source=dlvr.it&utm_medium=twitter#https://techcrunch.com/2018/02/06/the-nyt-debuts-its-first-augmented-reality-enhanced-story-on-ios/?ncid=rss