Women with children under age 18 at home (Moms) make up nearly 18% of the total U.S. Internet user population. There were over 34 million U.S. moms online in 2009, and that figure is estimated to rise over 36 million in 2013. Moms control 85 percent of household spending, and are worth more than $2 trillion to U.S. brands. 45% of moms redeem discounts, coupons and offers they've found or received online most at least once a month and 35% do so at least once a week.
- Have Kids!
- Ages 18-49
- $45K HHI
There are more Caucasian visitors here than average.
has kids 3-12 in household
This site attracts a middle income audience.
Graduate and Post Graduates
There is a high index of Graduate and Post Graduates here.