5 SEO Video Strategy Tips That Can Boost Your Rankings
SEO video strategy is an important aspect of any business' potential growth cycle in the modern marketplace and that's why it behooves businesses to become more involved when it comes to implementing the right ones.
Fortunately, we are here to offer you the tips that you need in order to find the SEO video strategy that works best for you. If you have any confusion regarding your company's current or future SEO strategy, take a moment to read on and learn more about the following pointers.
1. Provide Information
The prettiest video in the world is essentially meaningless if it is not able to provide you with the information that you need to make an informed decision. Before you release a video to the general public, you need to place yourself squarely in their shoes and ask yourself if it is truly informational. The video should be able to address a specific problem that the consumer is facing and address it in a timely manner.
2. Make Them Easy To Play
If a consumer who uses an iPhone needs to switch to their desktop computer in order to watch your video, guess what? They probably aren't going to and they are probably going to let all of their friends know that your video won't play across all platforms in the process. Be sure to create content that is easily accessible to all of your audience members, content that can play on any possible device that they can think of.
3. Including a Call To Action
SEO video marketing without a call to action is SEO video marketing without a discernible strategy. What goal are you trying to achieve with your video? Are you trying to visitors to your website or are you looking to spread the word about a traditional brick and mortar location? These are the questions that absolutely must be answered before you are able to reach your company's true goals and objectives for the future.
4. Host Videos On Your Own Personal Domain
This is especially important advice for those who are just getting started out in the world of video search engine optimization. While you might be able to ensure a wider audience in a sense of raw viewing numbers by using an outside domain like YouTube to host your clips, you'll need to host video on your own site in order to make a name for yourself. Once you've established yourself as a respected member of your niche or marketplace, then you can start to place your videos on more commonly used online video platforms without risking getting lost in the shuffle.
5. Allow Other Sites To Embed Your Clips
Creating great videos is a wonderful way to spread the word about your goods and services and allowing other top notch sites to embed your clips only serves to assist you even further. As you allow other sites to embed the videos you've created more frequently, you should definitely notice a major increase in the amount of traffic that your site is able to experience.