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Social proof can be an effective marketing tactic for a number of reasons.
The most basic motivating force behind social proof is the bandwagon effect, a social psychology concept which states that people are more likely to engage in an action if other people are doing it.
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Digital marketing in the life sciences requires a commitment to technology. It is an implementation of various software platforms or technology stacks to reach a large number of potential customers and automate the process to identify which ones are ready to purchase your products or services versus just trying to find information.
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