Unmatched TV Audiences, Live Sport, Direct to Publishers

Commonly referred to as OTT or Over the Top Video, this is a term that is used to describe video content consumed via the internet. With OTT, you can reach your audience during high-engagement sports moments and target with precision—by DMA, state, or region—delivering scale cable can’t match.

83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV *(Pew 7/2025)

OTT has a 66% reach among homes with Wi-Fi.

86 hours were spent, on average, viewing video content among OTT homes in a given month.

The Decline of Traditional Pay TV

HH subscriptions have consistently decreased each year.

50% of U.S. HH’s do not receive a traditional Pay TV or Satelite service.

189 of 210 DMAs have seen double digit % decreases over the last 5 years.

Cable only reaches 1/3 of what they used to reach only 5 years ago in many major markets.

Three Unique Video Products to Fit Your Objectives

Advanced OTT

  • All Inventory Types and Durations
  • Blend of CTV, mobile, tablet and computer consumption
  • Moderately Targetable Data Layers
  • High VCR/Viewable/Not Skippable

Ultimate OTT

  • Exclusively FEP Content (22 Minutes+)
  • High concentration on CTV but all devices included
  • 95% VCR Benchmark
  • Household-level targeting available
  • 100% Viewable/Not Skippable

Live Sports OTT

  • NHL, NBA, NFL, NCAA, Golf, Soccer
  • Cowboys, Celtics, UConn team sponsorships
  • DMA, State, Regional Targeting
  • 18+ iMedia Audiences Targeting
  • 100% Viewable/Not Skippable

iMedia Brings Proprietary Inventory Blends and Data to the Table

The iMedia Audiences OTT Solution leverages the latest consumer trends to complement and strengthen your TV strategy.

With cord-cutting at an all-time high, we deliver premium content across top OTT channels—preserving the TV-like experience while expanding your reach.

This advanced approach boosts recall, improves frequency, and increases the overall effectiveness of your cross-platform campaigns.

What you get with iMedia Audiences OTT:

  • Direct-to-publisher inventory

  • Brand-safe, fraud-free environments

  • Precision targeting (ZIP, DMA, state, behavioral, B2B/B2C)

  • Access to premium live sports and major event placements

  • Transparent reach and frequency reporting

Proprietary Blend of Premium Publishers

Our unique blend of inventory leverages both exclusive relationships and top of the funnel access to top publishers for superior
local scale when it matters most.

Reporting

All campaigns come with a real-time transparent dashboard with Reach + Frequency that shows exactly where your campaign ran and what happened.

With detailed metrics by device and network delivery the extensive insight provides an industry leading advantage to stay ahead of your campaign.

  • Video Engagement Metrics
  • Frequency & Unique Reach
  • Broadcast or Standard Calendar
  • Campaign Pacing
  • Complete Network Delivery
  • Video Completion Rates
  • Results by Creative
  • Devices Served
  • Daypart and Geo Placement