Privacy Policy
Effective Date: 2026-01-30
Company: Iverson Media and Communications LLC dba iMedia Audiences and iMediaSalesTeam
Contact Email: security@imediaaudiences.com
1. Introduction
Iverson Media and Communications LLC (“iMedia Audiences,” “we,” “us,” or “our”) is committed to safeguarding your personal information. This Privacy Policy describes how we collect, use, retain, and disclose personal data in compliance with the California Consumer Privacy Act (CCPA/CPRA), the General Data Protection Regulation (GDPR), PIPEDA (Canada), and applicable U.S. privacy laws.
2. Scope and Definitions
This policy applies to all individuals whose data is collected through our websites, services, analytics platforms, and business operations, including site visitors, clients, marketing audiences, and employees.
Personal Information refers to any information that relates to an identified or identifiable individual.
3. Categories of Data We Collect
We may collect the following categories of information:
– Customer Records: Includes campaign records, ad analytics, and CRM information via CRM and advertising platforms.
– Protected Classifications: Includes clients’ marketing budgets, ad preferences, and campaign performance.
– Tendencies & Behavioral Profiles: Includes engagement metrics from ads, email interactions, and web analytics.
– Usage Data: Anonymized performance data collected via CRM, advertising, marketing automation, and finance tools.
– Audio/Visual: Meeting recordings may be retained via conferencing and collaboration tools.
– Employment & Education History: Resumes, onboarding data, background checks, and job history for internal HR use.
– Geolocation: Only city-level anonymized geolocation data is collected; no precise GPS tracking is performed.
– Cookie & Tracking: Anonymized analytics and opt-in cookie data for performance tracking.
– PII: Names, emails, and business addresses, stored securely with RBAC, MFA, and audit logging.
4. Purpose of Data Collection
We collect and use data for the following business purposes:
– Delivering advertising and marketing campaign services
– Operating and optimizing our web-based platforms
– Internal analytics and reporting
– Business intelligence and audience segmentation (non-identifiable)
– Client and partner communication
– Compliance with employment and financial regulations
– Security, fraud prevention, and risk management
– Legal compliance and enforcement of rights
5. Legal Bases for Processing
For residents of the European Economic Area (EEA), our lawful bases for processing include:
– Consent (for marketing, cookies)
– Contractual necessity (providing services to clients)
– Legitimate interests (analytics, service improvement)
– Legal obligations (HR, accounting compliance)
6. Retention of Personal Data
We retain personal data only as long as necessary to fulfill the purposes outlined above, or to comply with applicable laws.
– Visitor and analytics data: 12 months
– CRM and campaign data: 7 years
– Employee records: Duration of employment + 7 years
– Recordings: 90 days unless otherwise required
7. Data Sharing and Third Parties
We do not sell personal information. We may disclose information to:
– CRM, marketing automation, and analytics service providers
– Cloud storage and hosting providers
– Legal and accounting firms for compliance
– Regulatory authorities where required
All transfers follow strict access controls and data protection contracts.
8. Data Transfers Outside of Region
Where personal data is transferred across borders (e.g., from the EU to the U.S.), we rely on:
– Standard Contractual Clauses (SCCs)
– Data Privacy Framework (DPF) where applicable
9. Security Measures
We employ physical, administrative, and technical safeguards including:
– Encryption at rest and in transit
– Role-Based Access Controls (RBAC)
– Multi-Factor Authentication (MFA)
– Continuous monitoring and intrusion prevention
– Secure storage of HR and CRM data
10. Your Rights
Depending on your jurisdiction, you may have the following rights:
– Access to your data
– Correction of inaccurate data
– Deletion of data
– Portability of data
– Objection to processing
– Right to withdraw consent
– Right to opt out of sale or sharing (California)
To exercise these rights, email us at: privacy@imediaaudiences.com
11. Cookies and Tracking Technologies
We use cookie consent banners and collect analytics only after opt-in where applicable. Cookies are used for:
– Performance analytics
– User preferences
– Web traffic insights
Users can update cookie preferences at any time from the site footer.
12. Changes to This Policy
We may update this policy from time to time. Significant changes will be notified via email or website banners.
13. Contact
Privacy Contact:
Email: security@imediaaudiences.com
Jurisdictional Inquiries (EEA): privacy@imediaaudiences.com
California Inquiries: do-not-sell@imediaaudiences.com
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