People
Josh Iverson
President and Founder
BOSTON / NY
josh@imediaaudiences.com / josh@imediasalesteam.com
Josh is an accomplished online advertising and new media sales and marketing professional with over 10 years in online media sales. Early in his career he founded ezADit.com, a college newspaper broker, which merged with College Publisher/Y2M (now part of MTV/Viacom). Most recently, Josh managed the online advertising and content sales team at Intellicast.com (The Weather Channel Companies/NBC Universal). At Intellicast.com, Josh’s team broke the all-time monthly revenue record 3 out of 6 months (Q3 and Q4). Before Intellicast.com, Josh opened New England for United Online (NASDAQ: UNTD, Classmates.com, NetZero, Juno, FTD Floral) and quickly became the top revenue producer. At Y2M Josh was a top rep and sold the first advertising for Facebook.com and other properties. Josh has earned an MBA in Strategy from Boston University, and a BA in Marketing Communications from Brigham Young University.
Claude Hulet
Market Manager, Senior Sales Director
LOS ANGELES (South West)
claude@imediaaudiences.com / claude@imediasalesteam.com
Claude Hulet has been in media for over 20 years with the last seven selling digital. Most recently he was the primary direct ad sales contact for EarthLink’s digital ad network. Before that Claude sold online advertising at Cox Interactive Media and digital coupons at Cox Target Media. He was also responsible for new business development CBS Radio National Sales. Claude has strong contacts with key decision-makers at large local, regional and national advertisers, as well as their digital agencies and buying services. He prides himself on developing advertiser relationships based upon his ability to understand and achieve their key marketing goals and increase profitability. Claude has a B.S. in Marketing from California State University Northridge.
Sharon Edlefsen
Market Manager, Senior Sales Director
SALT LAKE CITY (Mountain West/Central)
sharon@imediaaudiences.com / sharon@imediasalesteam.com
Sharon has spent the last ten years selling internet advertising in the conservative Christian and Family Friendly markets. Beginning in 2001 with Meridian Magazine, a small editorial magazine, she was responsible for all ad sales and ad strategies. Sharon was an integral part of a team that built the magazine to over 2 million unique visitors per month. In early 2009 Sharon assisted with the start-up of Precision Ad Network . In 90 days she was able to sign publishers creating an ad inventory of over 600 million monthly ads. In August of 2010 Sharon joined the iMedia Sales Team when iMedia partnered with Precision Ad Network. Her extensive experience working with advertisers over the past ten years qualify her to help clients effectively target their internet advertising . Sharon is a true believer in developing win-win relationships and works efficiently to help her clients achieve their goals and increase their business. Sharon attended Brigham Young University and the University of Utah.
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