When you work with iMA, you partner with a team of experts with years of experience helping media companies monetize data and online ad inventory. We primarily help media companies implement digital advertising capabilities around sales and ad operations. We also help them develop digital products that they can offer their advertisers. We can offer dedicated staff and tech resources to provide end to end ad serving, trafficking, programmatic ad optimization, and full service ad operations management. Not only, can we enable audience extension and retargeting so websites can expand their impressions and reach across the exchanges, we can help them sell it and train their team to sell it.
iMA can also efficiently monetize 100% of a site’s advertising inventory; image banners, video/pre-roll, rich media, emails, newsletters, co-registration, custom placement, podcasts, more. You can join us by signing up here.
We can manage all aspects of ad revenue–from direct sales and networks to yield management, ad operations, and even billing. We report collective advertiser feedback to our publishers to help advertisers scale across multiple media properties and optimize programs in order to build win/win relationships.