When you work with iMA, you partner with a team of experts with years of experience helping media companies monetize impressions, data, content, video, and unique digital ad inventory. We primarily help media companies implement digital advertising capabilities around sales and ad operations. We also help them develop digital products that they can offer their advertisers. We can offer dedicated staff and tech resources to provide end to end ad serving, trafficking, programmatic ad optimization, and full service ad operations management. Not only, can we enable audience extension and retargeting so websites can expand their impressions and reach across the exchanges, we can help them sell it and train their team to sell it.
No other media partners can offer full ad revenue and sales support the way we can. For sites that have over 100 million impressions a year we can offer them our fully managed ad operations services and our direct ad sales with dedicated US based direct sales staff. This is fully transparent with a dedicated staff that acts as if we are your own in-house team.
- Direct Sales
- GAM (Google Ad Manger) Seat – Migration & Support
- Managed Services (Ad Ops)
- Programmatic Sales and Optimization efforts
For smaller publishers we can still offer some of the above services. iMA can almost always efficiently monetize 100% of a site’s advertising inventory; image banners, video/pre-roll, rich media, emails, newsletters, co-registration, custom placement, podcasts, more. Sites can apply to join us by signing up here.
We can manage all aspects of ad revenue–from direct sales and networks to yield management, ad operations, and even billing. We report collective advertiser feedback to our publishers to help advertisers scale across multiple media properties and optimize programs in order to build win/win relationships.