March 2019

What do we mean when we say ‘sure response email’?

2019-03-14T17:05:45+00:00

One of my favorite sales trainers (Colleen) used to tell us: Credibility, Benefit, Close. Always tell they why you are credible (worth their time), always tell them how you can help them or their client, and always ask them for something (a follow-up call, a meeting, a signed deal!).

So adapting this to email here is my sure response:
1. Your direct supervisor (or client or the person who pays you) told us to talk (credibility)
2. I have a unique exclusive media product that can hit your objectives (benefit)
3. Can we do 15 min intro call? (close)

Now, if you can’t get that direct supervisor/client to refer you then you need to find other ways to appear ‘credible’ and worth your prospective client’s time.

Credible building email ideas include (strongest to weakest)
1. We’ve had success with your direct competitor and can share general best practices (don’t be slimy;)
2. We are experts in your industry (detail detail detail – to make them believe you)
3. I heard you speak at a conference and loved your insights and wanted to ask about more details in x, y, z.
4. I saw your post about x project and loved it and I think we can help…
5. This article about x project is applicable to what we do for companies like yours.

What other ideas do you have? Please share!

The tips below is from a Forbes article:
How to get someone to respond to your email?
9 Surprisingly Simple Ways To Get People To Respond To Your Email
Ask For A Response In Your Subject Line. …
Change The Subject Line When The Topic Changes. …
Don’t Skip The Greeting. …
Start Your Message With A Clear Request. …
Stay In The Sweet Spot When It Comes To Length. …
Use Third-Grade Language. …
Use Emotion. …
Use Rich Text.
See article: https://www.fastcompany.com/3058316/9-surprisingly-simple-ways-to-get-people-to-respond-to-you

What do we mean when we say ‘sure response email’?2019-03-14T17:05:45+00:00

April 2018

Online Advertising is 44.6% of Ad Spending Going Online.

2019-03-14T17:04:23+00:00

With online advertising becoming the more and more proffered spending for marketers around the world, iMedia offers publishers and handcrafted strategies to keep you from wasting your budget.

Our media professionals navigate the sea of demographics and publishers that make up the online ad space.

Reach out to us today, we’ll help you reach your audience.

http://www.marketing-interactive.com/online-advertising-to-account-for-44-6-of-global-ad-spend/

This article will tell you about the 44.6% of ad spending going online.

Online Advertising is 44.6% of Ad Spending Going Online.2019-03-14T17:04:23+00:00

March 2018

Top 4 Talks on the advancement of Genealogy Services from RootsTech Conference 2018

2018-03-07T16:40:22+00:00

Genealogical technology has helped answer questions we have about our past and has helped inspire a more holistic vision of human heritage. As of 2018, there are more resources than ever to help discover family origins and share compelling stories. We have reached a point where we can all be the genealogists of our family by spitting in a DNA test-tube and using the tools provided by Ancestry.com, MyHeritage, 23andMe, and Living DNA. These 4 talks from RootsTech 2018 highlight how modern genealogy is empowered by technology but still fueled by personal passion.

Company Introduction: iMediaAudiences is the advertising agency specializing in genealogy and the boomer demographic. Team members Josh Iverson, Sharon Edlefsen, and Claude Hulet attended RootsTech 2018.

Living DNA – Hanna Morden and David Nicholson

Living DNA launched in the UK in 2016 and their system of DNA analysis is an excited look at what is to come from DNA technology. They tell the story of how a woman who was abandoned as a child was able to identify her father using the DNA on a postage stamp.

https://www.rootstech.org/video/general-session-sponsor-2018-living-dna

The advancing your Genealogy Search with DNA – Anna Swayne

Step by step on how to use ancestry.com to find and identify your shared DNA matches. Creating your family tree and finding people you are related to from the millions of people using ancestry.com.

https://www.rootstech.org/video/advancing-your-genealogy-research-with-dna

Finding the Right DNA Test for You – Jim Brewster

So, what is “DNA” at this point? How do we read it, and how well do we read it? What is the difference between the x and y chromosomes when it comes tracing back your linage? This will be your guide to how much we know about DNA and how leading researchers analyze at its components.

https://www.rootstech.org/video/finding-the-right-dna-test-for-you

Reconstruct your Ancestors World with Google – Lisa Louise Cooke

The energy when Lisa Cooke asks “Are you ready to google?” tells you a lot about the rest of the talk. It is everything in practicality, but you need to bring your attention to the table. Even so, she does a great job keeping you engaged during an in-depth lesson about to how to effectively use google search when searching for genealogical information.

https://www.rootstech.org/video/reconstruct-your-ancestors-world-with-google

Top 4 Talks on the advancement of Genealogy Services from RootsTech Conference 20182018-03-07T16:40:22+00:00

February 2018

Everything Marketers Should Know about Longevity Consumers All in One Place: The What’s Next Boomer Summit

2018-02-12T20:17:54+00:00

On March 28th the ‘What’s Next Boomer Summit’ will gather business leaders to discuss the future of the longevity market. The term baby boomer may have lost its edge over time, but those whom it encompasses certainly have not. They are the most lucrative consumer demographic. Classically, the markets for luxury cars, medical devices, and real estate are largely dominated by consumers over 50. Going deeper, an article by Immersion Active in 2017 showed that Baby Boomers or ‘longevity’ consumers account for 42% of all after tax income in the US. In addition, they are twice as likely to plan a new business in 2018.

The spending power is more than evident, plus it is a market which can affect us all. Therefore the ‘What’s Next Boomer Summit’ has been an important event for the past 15 years. Mary Furlong is the leader behind these conferences, she leads a strategy consulting team for businesses in the longevity market. Mary Furlong strongly emphasizes the importance of startup businesses within the longevity market ecosystem.

This conference brings together small businesses all the way up to fortune 100 companies to share their insights in a great one-day event. Here are just a few topics being discussed:

  • Investment Forecast for the Longevity Market
  • Trends in Sales and Marketing
  • Voice First Tech Design
  • Scaling your Business in the Longevity Market
  • Technology and Senior Housing
  • Insights in Social Strategy and the dominance of SEO

This year the speaker list looks great with talks with leaders from Hasbro, Home Care Assistance, Google and many more. iMedia is very proud to be a partner this year, and our president Josh Iverson is excited to be moderating the talk centered around trends driving sales and marketing in the longevity market.

Best not to let ‘What’s Next Boomer Summit’ pass you by this March.

See the ‘What’s Next Boomer Summit’ page for registration and full agenda:

http://www.boomersummit.com/

Immersion Active Article:

https://www.immersionactive.com/resources/24-stats-marketers-need-to-know-about-baby-boomers-in-2017/

Everything Marketers Should Know about Longevity Consumers All in One Place: The What’s Next Boomer Summit2018-02-12T20:17:54+00:00
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