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October 2020

iMediaAudiences, a long-time leader for outsourced digital media sales and ad operations welcomes new executives to Ad Ops Advisory Board

2025-02-11T10:17:47+00:00

HARVARD, Mass., Sept. 30, 2020 (SEND2PRESS NEWSWIRE) — iMediaAudiences (iMA) announces the appointment of Ad Operations Expert Advisory Board members: Tami DeLeeuw, Senior Manager of Advertising Operations at Ancestry.com Operations Inc. and Lee Pallotta, VP of Ad Operations at Monster Worldwide, Inc.

iMediaAudiences established the Ad Operations Expert Advisory Board

Expert advisory board members provide industry expertise to ensure iMA remains on the cutting edge of ad operations and managed services and offer solutions for top websites and media clients. iMA President and Founder, Josh Iverson, referred to DeLeeuw, and Pallotta as “ad ops all-stars who we are very fortunate to have on our advisory team.”

He added, “Their input and unique perspectives will be an invaluable contribution in shaping the ad ops services we offer to help media companies be more productive with less through outsourcing and automation. As executives of companies leading in their respective spaces, iMA Ad Operations Expert Advisory Board members will ask us tough questions and represent the voice of the customer to ensure our service offer is lockstep with the solutions clients are seeking.”

Board member Lee Pallotta brings over 15 years of experience in online publisher advertising to iMA. He has previously directed key ad tech transitions and global ad server migrations and currently manages day-to-day media operations across Monster.com, Military.com, Fastweb.com and FinAid.org.

When asked about his new board position at iMA, Pallotta was excited, noting, “I look forward to helping iMedia continue to build its services in the ad sales and ad operations spaces, at a time when online advertising is evolving in an unprecedented manner. I see great opportunity for advertisers, publishers, and ad tech partners to develop their businesses in response to this changing landscape, and I am happy to provide my perspective to iMedia as a member of their Expert Advisory Board.”

Board member Tami DeLeeuw brings over 14 years of advertising operations expertise to iMA as well as her experience from her current role managing ad ops for several owned publishers and ad platforms at Ancestry.com. Her previous work with iMA and her personal experience in keeping up with industry trends fueled her excitement “to be a part of what iMedia is building.” Said DeLeeuw, “I’ve worked with iMedia for a long time and have appreciated their team’s efforts to meet my needs over the years with the media brands I’ve ran ad operations and digital marketing for. I’ve attended so many conferences and seen a lot and enterprise publishers really need help to stay on top of what’s next.”

About iMediaAudiences:

iMediaAudiences.com offers premium media ad sales and ad operations outsourcing services to build brands, drive revenue, optimize ad ops, and provide end to end managed advertising and revenue services from campaign quality and success management to reporting and billing reconciliation. Our media clients include CNN Newsource, ThisOldHouse, Infolinks, and more. iMediaAudiences is a DBA of Iverson Media and Communications LLC. iMediaSalesTeam.com is #1 Platform for media sales pros representing major media firms and providing brands direct access to premium audiences. ReptideMedia.com is the #1 Platform for small businesses, podcasters, and others who need a dedicated marketing and social assistant who can easily plug into a top marketing and social media platforms.

MORE about iMediaAudiences.com services: https://imediaaudiences.com/managedsolutions/

FULL BIOS on iMediaAudiences.com Ad Op Expert Advisory Board Members
https://imediaaudiences.com/ad-operations-advisory-board/

VIDEO FROM JOSHUA IVERSON welcoming new board members: https://youtu.be/qbu8xnbs10M

CONTACT INFO:
https://imediaaudiences.com/contact/
PR MANAGER, ASSISTANT MANAGER
assistant@imediaaudiences.com 617-383-9900

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0930s2p-imediaaudiences-300dpi.jpg

*Caption: iMediaAudiences established the Ad Operations Expert Advisory Board to better services our ad operations clients.

iMediaAudiences, a long-time leader for outsourced digital media sales and ad operations welcomes new executives to Ad Ops Advisory Board2025-02-11T10:17:47+00:00

March 2019

What do we mean when we say ‘sure response email’?

2025-02-11T10:17:47+00:00

One of my favorite sales trainers (Colleen) used to tell us: Credibility, Benefit, Close. Always tell they why you are credible (worth their time), always tell them how you can help them or their client, and always ask them for something (a follow-up call, a meeting, a signed deal!).

So adapting this to email here is my sure response:
1. Your direct supervisor (or client or the person who pays you) told us to talk (credibility)
2. I have a unique exclusive media product that can hit your objectives (benefit)
3. Can we do 15 min intro call? (close)

Now, if you can’t get that direct supervisor/client to refer you then you need to find other ways to appear ‘credible’ and worth your prospective client’s time.

Credible building email ideas include (strongest to weakest)
1. We’ve had success with your direct competitor and can share general best practices (don’t be slimy;)
2. We are experts in your industry (detail detail detail – to make them believe you)
3. I heard you speak at a conference and loved your insights and wanted to ask about more details in x, y, z.
4. I saw your post about x project and loved it and I think we can help…
5. This article about x project is applicable to what we do for companies like yours.

What other ideas do you have? Please share!

The tips below is from a Forbes article:
How to get someone to respond to your email?
9 Surprisingly Simple Ways To Get People To Respond To Your Email
Ask For A Response In Your Subject Line. …
Change The Subject Line When The Topic Changes. …
Don’t Skip The Greeting. …
Start Your Message With A Clear Request. …
Stay In The Sweet Spot When It Comes To Length. …
Use Third-Grade Language. …
Use Emotion. …
Use Rich Text.
See article: https://www.fastcompany.com/3058316/9-surprisingly-simple-ways-to-get-people-to-respond-to-you

What do we mean when we say ‘sure response email’?2025-02-11T10:17:47+00:00

April 2018

Online Advertising is 44.6% of Ad Spending Going Online.

2025-02-11T10:17:47+00:00

With online advertising becoming the more and more proffered spending for marketers around the world, iMedia offers publishers and handcrafted strategies to keep you from wasting your budget.

Our media professionals navigate the sea of demographics and publishers that make up the online ad space.

Reach out to us today, we’ll help you reach your audience.

http://www.marketing-interactive.com/online-advertising-to-account-for-44-6-of-global-ad-spend/

This article will tell you about the 44.6% of ad spending going online.

Online Advertising is 44.6% of Ad Spending Going Online.2025-02-11T10:17:47+00:00

March 2018

Top 4 Talks on the advancement of Genealogy Services from RootsTech Conference 2018

2025-02-11T10:17:49+00:00

Genealogical technology has helped answer questions we have about our past and has helped inspire a more holistic vision of human heritage. As of 2018, there are more resources than ever to help discover family origins and share compelling stories. We have reached a point where we can all be the genealogists of our family by spitting in a DNA test-tube and using the tools provided by Ancestry.com, MyHeritage, 23andMe, and Living DNA. These 4 talks from RootsTech 2018 highlight how modern genealogy is empowered by technology but still fueled by personal passion.

Company Introduction: iMediaAudiences is the advertising agency specializing in genealogy and the boomer demographic. Team members Josh Iverson, Sharon Edlefsen, and Claude Hulet attended RootsTech 2018.

Living DNA – Hanna Morden and David Nicholson

Living DNA launched in the UK in 2016 and their system of DNA analysis is an excited look at what is to come from DNA technology. They tell the story of how a woman who was abandoned as a child was able to identify her father using the DNA on a postage stamp.

https://www.rootstech.org/video/general-session-sponsor-2018-living-dna

The advancing your Genealogy Search with DNA – Anna Swayne

Step by step on how to use ancestry.com to find and identify your shared DNA matches. Creating your family tree and finding people you are related to from the millions of people using ancestry.com.

https://www.rootstech.org/video/advancing-your-genealogy-research-with-dna

Finding the Right DNA Test for You – Jim Brewster

So, what is “DNA” at this point? How do we read it, and how well do we read it? What is the difference between the x and y chromosomes when it comes tracing back your linage? This will be your guide to how much we know about DNA and how leading researchers analyze at its components.

https://www.rootstech.org/video/finding-the-right-dna-test-for-you

Reconstruct your Ancestors World with Google – Lisa Louise Cooke

The energy when Lisa Cooke asks “Are you ready to google?” tells you a lot about the rest of the talk. It is everything in practicality, but you need to bring your attention to the table. Even so, she does a great job keeping you engaged during an in-depth lesson about to how to effectively use google search when searching for genealogical information.

https://www.rootstech.org/video/reconstruct-your-ancestors-world-with-google

Top 4 Talks on the advancement of Genealogy Services from RootsTech Conference 20182025-02-11T10:17:49+00:00

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